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How to promote Indian handlooms as a brand and to ensure quality products to the consumers?

How to promote Indian handlooms as a brand and to ensure quality products to the consumers?
Start Date :
Feb 13, 2015
Last Date :
Mar 11, 2015
00:00 AM IST (GMT +5.30 Hrs)
Submission Closed

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are ...

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are women.

By the Handlooms (Reservation of Articles for production) Act, 1985, the Central Government has reserved articles or class of articles for exclusive production of handlooms for the protection and development of the handloom industry.
Further to this effort, the Ministry of Textiles launched “Handloom Mark” scheme with effect from 28.06.2006 for promoting and preserving the Indian handloom products and securing a premium position in the domestic as well as international market. This provides a collective identity to the handloom products of India for popularizing the hand woven products originating from the handloom sector. Thus, the Handloom Mark does not necessarily guarantee a bench mark quality for the product, but ensures only the origin of the product.

Though the weavers produce rich variety of designs and textures, there is not much emphasis on the quality of the product due to various reasons. Experience of implementing Handloom Mark in the past years indicate that this has served the limited purpose of production of cloth by handlooms and not been able to address the quality related parameters which are integral for development of handloom as a niche product.

It is stressed on the need to produce a fabric “with no defect and no effect on environment” and develop “Indian Handlooms” brand for assuring quality products meeting social and environmental compliances.

Share you valuable views and opinions on the concept paper.

Concept Paper on Indian Handlooms Brand: http://planningcommission.gov.in/reports/genrep/drft_cosulpapr_1410.pdf

The last date for submission of your comments is 10th March, 2015.

Handloom Mark Scheme: http://www.handloommark.gov.in/About-Scheme/HLM-Scheme.pdf

Handlooms (Reservation of Articles for Production) Act 1985 - http://handlooms.nic.in/writereaddata/UploadFile/Act%201985.pdf

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Showing 700 Submission(s)
A Kolappan
A Kolappan 11 years 7 months ago
The Mathematical part in CSAT is completely stopping the rural aspirants to enter into prestigious civil services. It helps the urban educated, techies and engineers. last year students protested in a bigger way but no action from govt side and they showed their angry in recent delhi assembly elections. If this govt really cares about rural people eliminate discriminatory CSAT and Include Decision making and Emotional quotient checking questions in the place of maths and reasoning
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A Kolappan
A Kolappan 11 years 7 months ago
The only MP from tamilnadu and Mos Mr. Pon. Radha krishnan promised the nanjil vellalar community people of his constituency to include them into OBC because of their backwardness, unemployment and poverty rate but not an inch moved yet.
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A Kolappan
A Kolappan 11 years 7 months ago
It is very hard to travel in Unreserved compartments of indian railways because of unregulated selling of tickets exceeding the carrying capacity of the compartment and while the trains are moving the toilets are been used for smoking and drinking alcohol RPF or Railway staff are not taking any step to stop this menace.
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A Kolappan
A Kolappan 11 years 7 months ago
The Rural Development Engineers are working under BDOs who is of lesser pay than them and this is the cause of ego clashes. Tamilnadu Rural Development dept should be re designed and should function as same as Tamilnadu Public works Department or Tamilnadu Highways department. Then only the funds should be utilised in a righteous way. jai hind
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A Kolappan
A Kolappan 11 years 7 months ago
Professional Engineers working with Tamilnadu Rural Development Department is working in a pressurised situation because of needless administrative Hiccups. The whole department is having only one Superintendent Engineer and at present there is not even a single chief Engineer. Engineers are working under non technical administrative staffs like District Magistrate, Project officer,Assistant project officer, BDO, Deputy BDO. How can Engineers perform well under this condition
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shubham bansal
shubham bansal 11 years 7 months ago
Sir we should use there handlooms in government hotels hospitals trains and then promote in local fm and radio and big textile brands use with designers create different mocktesto products and a fair for handlooms should be organised
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palanidas chettiyar
palanidas chettiyar 11 years 7 months ago
to promote handloom ,needs to do like worldclass brand do or to choose them to promote our products,here in kuwait I see mostly chineese clothings selling on cheap price.why not us make market here.there is a japaneese saying LESS PROFIT MORE BUISNESS.this is the way chineese work.
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Yash Agarwal
Yash Agarwal 11 years 7 months ago
Shocked At The Fact That PM Modi Sir Nd The Central Government HAS NOT TAKEN A SINGLE STEP TOWARDS CURBING ILLEGAL INFILTRATION FROM BANGLADESH IN WEST-BENGAL AND ASSAM.IN SOUTH 24 PARAGANAS IN WEST BENGAL..SIR....HINDUS ARE KILLED IN THOUSANDS ND HINDU SHOPS LOOTED ND THEIR HOUSES Burnt...SIR..HINDU DEITIES Are URINATED Upon By THE MUSLIM MOB.SIR..PLEASE PLEASE PLEASE HELP US..OUR FUTURE LIES IN GRAVE DANGER.
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