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How to promote Indian handlooms as a brand and to ensure quality products to the consumers?

Start Date :

Feb 13, 2015

Last Date :

Mar 11, 2015

00:00 AM IST (GMT +5.30 Hrs)

Submission Closed

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are ...

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are women.

By the Handlooms (Reservation of Articles for production) Act, 1985, the Central Government has reserved articles or class of articles for exclusive production of handlooms for the protection and development of the handloom industry.
Further to this effort, the Ministry of Textiles launched “Handloom Mark” scheme with effect from 28.06.2006 for promoting and preserving the Indian handloom products and securing a premium position in the domestic as well as international market. This provides a collective identity to the handloom products of India for popularizing the hand woven products originating from the handloom sector. Thus, the Handloom Mark does not necessarily guarantee a bench mark quality for the product, but ensures only the origin of the product.

Though the weavers produce rich variety of designs and textures, there is not much emphasis on the quality of the product due to various reasons. Experience of implementing Handloom Mark in the past years indicate that this has served the limited purpose of production of cloth by handlooms and not been able to address the quality related parameters which are integral for development of handloom as a niche product.

It is stressed on the need to produce a fabric “with no defect and no effect on environment” and develop “Indian Handlooms” brand for assuring quality products meeting social and environmental compliances.

Share you valuable views and opinions on the concept paper.

Concept Paper on Indian Handlooms Brand: http://planningcommission.gov.in/reports/genrep/drft_cosulpapr_1410.pdf

The last date for submission of your comments is 10th March, 2015.

Handloom Mark Scheme: http://www.handloommark.gov.in/About-Scheme/HLM-Scheme.pdf

Handlooms (Reservation of Articles for Production) Act 1985 - http://handlooms.nic.in/writereaddata/UploadFile/Act%201985.pdf

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naresh kedia 11 years 8 months ago

wherever sincere officers are Found,IAS,IRS IFS and others ,in office or retired they should be sent to this department which can be turned into a Brand equal to anyone in the world ! in India,we have all the materials,the expertise and infrastructure too ! what we lack is,proper guidance and honesty at the top level in these Organisation !

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Anil Kumar Tyagi 11 years 8 months ago

Indian handlooms as brand can be promoted by profit sharing by traders to ensure fair price of product to be given to handloom workers. a formula can be formed by Gov.by which handloom worker should get 50 % of final sale price(as per receipt)challan/ of product and Gov ensure strict implementation of policy by way of appointing regulator for same.

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Sangeetha Subbiah 11 years 8 months ago

In villages also shopping outlets should be made available as village women will prefer these sarees.

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Sangeetha Subbiah 11 years 8 months ago

Corrupted officers in this related industry should be monitored and removed. It was reported that in TN, when the cooptex came under the reputed IAS officer, he was able to shift the business from crores of loss to crores of profit making one. So the officers also part of the reason for low sales in Indian handlooms related products/departments I think.

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Tarun Dogra 11 years 8 months ago

By assuring wide range on designs,good quality and ONLINE MARKETING. Online market will attract a large audience and by providing good service in delivery and easy returns and obviously good quality, you can gain the consumer trust and large no. of loyal customers.

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Piyush Gupta 11 years 8 months ago

People will buy handloom products only if they are assured of quality and fair pricing. This can be done by making them a part of organized retail. Our IITs and other engineering colleges that teach textile engineering can be given improving durability as thesis topic. Gandhi ashrams should be more aggressive and should be given more modern look. Khadi should not remain a dress of Netas who have made public identify this fabric with corruption and crime.

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anoop tiwari 11 years 8 months ago

Es ko Hume daliy useful banana hoga aaj bhi micro or cotton polistermix cloth 1000 me aata he brand wala or es ki service 3 year hoti he or handloom cloth ki service daliy use ke hisab se 6 month hoti he or eski basic price 2000 hoti he strach hota he colour fad hota ye main karan he ESE aam admi ke liye bana ki jarurat he

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Vikas Mishra 11 years 8 months ago

technical upgradation is required in handloom sector in order to become cost effective, and promoting the handloom sector in order to have global reach.

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Neelam Yadav 11 years 8 months ago

It should be promoted with "Make In India" campaign as well as variety is also important bcoz people attract toward something different.

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S Sharma 11 years 8 months ago

Is this a difficult idea to achieve ? If I look around me , handlooms are available in all the major cities . However, nobody buys beyond the token saree or kurta. Why ? People have moved on in their tastes and habits. Handlooms are simple not useful anymore. IF at all one has to revive handlooms , they have to be redesigned for modern usage and yes, distributed and sold through current market channels.

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