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Vision to develop a Strong & Vibrant Handloom Sector

Start Date :
Mar 03, 2020
Last Date :
Jun 03, 2020
23:45 PM IST (GMT +5.30 Hrs)
Submission Closed

The O/o Development Commissioner (Handlooms), Ministry of Textiles, Government of India (GoI), is working for development of Handloom Sector with a vision to develop a strong, ...

The O/o Development Commissioner (Handlooms), Ministry of Textiles, Government of India (GoI), is working for development of Handloom Sector with a vision to develop a strong, vibrant Handloom Sector to provide sustainable employment to Handloom weavers. The overall goal of this office can be understood by following points:

Mission
• To make the Handloom sector self sustainable for inclusive growth.
• Empowerment of the weavers through technological upgradation.
• Focused, flexible and holistic approach to meet the challenges of domestic and global market.
• Brand building in global and domestic markets.
• Easy access to raw material at reasonable prices.

Objective
• To ensure overall development of the Handloom, including welfare of handloom weavers.
• To provide new upgraded looms and accessories to handloom weavers.
• To provide subsidized yarn in the clusters areas.
• Market orientation by associating entrepreneurs, designers, and professionals for marketing, designing and managing the production.
• To facilitate process of credit from financial institutions/banks.

Functions
• To develop the handloom clusters and empower the weavers with a provision of new looms, CFC, Yarn Depot, buyer–seller meet.
• To set up Yarn Depots to provide easy access to quality yarns at subsidized rates to be set up in the HL clusters.
• To provide credit facility at low interest rates for production and marketing activities.
• Developing capacity for developing fashion and market directed design and products.
• Developing market for Handloom products by creating strong brand and involving private sector in marketing and export.

Handloom Craft Village (New Activity) recently started.

For integrated sustainable development of handloom with tourism & culture, this is a new initiative of this office with the help of State Governments concerned. 5 villages are being developed as “Tourist handloom village” are as under:
1. Sharan, Distt. Kullu, Himachal Pradesh
2. Kanihama, Budgam, Srinagar
3. Rampur, Bodh Gaya, Bihar
4. Borjuri, Golaghat, Assam
5. Kovalam, Thiruanathpuram, Kerala
 
Award to Handloom Weavers:
To encourage the Handloom weavers who are doing extraordinary job by producing unique products on handloom, this office is conferring Sant Kabir Award, National Award and National Merit Certificates. These Awards are being conferred every year by this office. These Awards encourage the individual weavers to develop & produce products of high quality. Preference is also being given in several marketing activities like expos being organised at International, National and Regional levels. The last date for inviting application for “Year-2018” has been extended to 21st March, 2020. Interested applicants may forward their entries through this forum by providing their basic details in the application form provided, so that our field offices (Weavers Service Centres) team may contact applicant for further assistance.

The purpose of this white-paper is to solicit public inputs for ongoing activities of this office as well as new thoughts/ideas and inputs. We would like to adopt a participatory process to prepare this strategy and seek perspectives from a broad spectrum of stakeholders including government officials in the Centre and the States, policy researchers, entrepreneurs, technology developers, as well as Civil Society.

The last date for submissions on this forum is 3rd June, 2020.

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Showing 2465 Submission(s)
Bisathi Bharath
Bisathi Bharath 6 years 4 months ago
for the supply of raw material, and marketing facilities like purchasing of the finished product of handloom. Earlier these corporations namely UPICA and U.P. Handloom Corporation were functioning very well. The UPICA set up a number of retail outlets within the state and in other states, which enabled the marketing of the handloom products, UPICA provided an assure market and raw materials at reasonable prices to co-operatives.
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Bisathi Bharath
Bisathi Bharath 6 years 4 months ago
Failure of UPICA and U.P. Handlooms The improper function of government’s corporations is a big cause of marketing problems. In Uttar Pradesh the Government set up two corporations
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Bisathi Bharath
Bisathi Bharath 6 years 4 months ago
Lack of Demand Oriented Products According to the changing fashions and consumer preferences, change in fabric of handloom cloth is lacking, it is found that there is lack of adaptability in the handloom sector to the changing fashions. It is noticed in the field observation that handloom products are not changing according to the latest trends.
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Bisathi Bharath
Bisathi Bharath 6 years 4 months ago
Thus their demand is getting low because after the adoption of western culture, the trend of fashion is changing but due to unawareness of demands, the product remains unsold, over the last five years there has been a decline in demand for handloom products particularly in the case of silken items, because of in the change in fashion.
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Bisathi Bharath
Bisathi Bharath 6 years 4 months ago
The unawareness of weavers about market trends is also a reason of low demand of their articles, lack of market information to weavers by the government and illiteracy of the weavers are the responsible factor for this problem. The weavers are still weaving traditional items like dhoti saris and gamchas, they are not producing cloth according to the changing fashions and consumer preferences
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Bisathi Bharath
Bisathi Bharath 6 years 4 months ago
Surat, on the other hand, 24 similar synthetic saris in the price range of Rs. 250- 400 are manufactured in one day on power loom. The competition from power loom problem was highlighted by Sivaraman Committee in 1974. The Committee warned that ‘every new Power loom puts six handlooms out of action in the country’. As per the handloom census of India 2009-10, in the country 33.31 percent handloom worker households are threatening from Mill/Power loom Sector.
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Bisathi Bharath
Bisathi Bharath 6 years 4 months ago
For example, a pure silk sari costing around Rs. 2500, takes a handloom weaver 6-7 days to weave and the weaver gets around Rs. 60-80/per day. As compared to this, a silk and synthetic sari produced on Power loom which can easily pass as a pure silk sari, is available at around half the price. Four such saris are manufactured in one day in Varanasi; on a Power loom
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Bisathi Bharath
Bisathi Bharath 6 years 4 months ago
Competition from Power loom is the major problem in marketing of handloom products. This competition over the years has increased after the mushrooming of Power loom, and the power loom sector took several benefits in the name of handloom industry in relation to consumption of yarn, production of reserved items. The expansion of power loom industry is severely impacted the handloom sector. The handloom sector is facing problems due to competition from power looms
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Bisathi Bharath
Bisathi Bharath 6 years 4 months ago
In particular case of eastern U.P. it is found that one of the major problems related to raw material is unavailability of yarn and its increasing cost. The Mill Gate Scheme 1993 in by which Ministry of Textile try to ensure supply of yarn to weavers directly from mill without the interference of middlemen but this scheme covered just only 15% which is less than sufficient. Thus the desired of the scheme is not achieved.
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Bisathi Bharath
Bisathi Bharath 6 years 4 months ago
The another problems is that the government sources have also become defunct like UPICA, where the raw material was available on a regular basis and at reasonable price and this is the fact that since the raw material have to purchased from the open market where is a tendency by traders of raw materials to exploit the weavers. The high cost of the raw material is a chronic problem and the govt .was always ignorant about this.
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