Ministry of Women & Child Development seeks entries that suggest content for an SMS campaign under the Beti Bachao Beti Padhao Scheme to create awareness about the issue of declining child sex ratio, survival and celebration of the girl child, enabling her education and empowering her.

The scheme aims at coordinated and multi sectoral convergent action towards improving child sex ratio and promoting the value of girl child and highlighting the importance of empowering her education. A campaign like the Beti Bachao Beti Padhao should not only draw attention of the masses to a grave concern like declining child sex ratio but also lead to change of mindsets towards empowering daughters through education. The outcome is envisaged to ensure girls are born, loved and nurtured without discrimination, educated and raised to become empowered citizens of this country with equal rights and opportunities.

The winning SMSs will form a part of the Beti Bachao Beti Padhao Campaign. The objective of this campaign is to celebrate and value the girl child and highlight the importance of education in empowering her.

The last date of submission is 30th November 2014.

The top 6 winning entries will be awarded Rs. 5,000/- each.

Please click here for more information on Terms & conditions, Technical Parameters and Evaluation Criteria.

Moderator for the task:

Barnali Das,
Ministry of Women and Child Development,
E-Mail ID: pmubbbp@gmail.com