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How to promote Indian handlooms as a brand and to ensure quality products to the consumers?

Start Date :

Feb 13, 2015

Last Date :

Mar 11, 2015

00:00 AM IST (GMT +5.30 Hrs)

Submission Closed

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are ...

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are women.

By the Handlooms (Reservation of Articles for production) Act, 1985, the Central Government has reserved articles or class of articles for exclusive production of handlooms for the protection and development of the handloom industry.
Further to this effort, the Ministry of Textiles launched “Handloom Mark” scheme with effect from 28.06.2006 for promoting and preserving the Indian handloom products and securing a premium position in the domestic as well as international market. This provides a collective identity to the handloom products of India for popularizing the hand woven products originating from the handloom sector. Thus, the Handloom Mark does not necessarily guarantee a bench mark quality for the product, but ensures only the origin of the product.

Though the weavers produce rich variety of designs and textures, there is not much emphasis on the quality of the product due to various reasons. Experience of implementing Handloom Mark in the past years indicate that this has served the limited purpose of production of cloth by handlooms and not been able to address the quality related parameters which are integral for development of handloom as a niche product.

It is stressed on the need to produce a fabric “with no defect and no effect on environment” and develop “Indian Handlooms” brand for assuring quality products meeting social and environmental compliances.

Share you valuable views and opinions on the concept paper.

Concept Paper on Indian Handlooms Brand: http://planningcommission.gov.in/reports/genrep/drft_cosulpapr_1410.pdf

The last date for submission of your comments is 10th March, 2015.

Handloom Mark Scheme: http://www.handloommark.gov.in/About-Scheme/HLM-Scheme.pdf

Handlooms (Reservation of Articles for Production) Act 1985 - http://handlooms.nic.in/writereaddata/UploadFile/Act%201985.pdf

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Anurag Shukla 11 years 8 months ago

Handlooms cloth are costly and it is purchased by wealthy peoples.Therefore advertisement has to focus on such income group peoples.Product can be advertise on the basis of 1) test report of tearing resistance,durabiity,weather exposure,comfort level etc.2) telling people about poor conditions of Indian weavers. 3) ISI marks on products 4) tie up with famous foreign brand with cloth fashion to suit target buyers including foreigner. The quality of products can be ensured only if there is a

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Nikhil Gangavane 11 years 8 months ago

Create a luxury level brand which will have high-end products for the rich as well as for normal consumers. It should be well marketed in malls and in digital marketplace. All textile merchants digital and retail should be made to sell the products compulsary at their salepoint.

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Amit Srivastava 11 years 8 months ago

There may better condition in southern part of India but in Uttar Pradesh the Economic & Social Condition of handlooms weavers are critically very pitiable the attraction and charm of handloom fabric cost the life of handlooms weavers but in return they are getting very meager amount .

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Daxesh Patel 11 years 8 months ago

1) Give tax concession to corporate houses which purchases hand-looms products (for their employee and stake holders in limited Quantity) so It will indirectly boost business 2) Attract young generation to hand-looms entrepreneurship and promote export to few selected countries where this kind of offerings are in demand 3) Tell Indian railways to purchase few of hand-looms product for AC coaches where-ever possible

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SIDDHATRH SHINDE 11 years 8 months ago

narendra modi must address people every week just like us president do . . .and have to discuss all his strategies with nation

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Mahesh Gupta 11 years 8 months ago

I am suggesting, please don't focus only planning. Please try to implement the plan in efficient & effective manner and also implementation will also look & feel by the Indian ordinary people (aam admi) and they should also get the benefit of all the initiative. I have closely monitor last 9 months work of Indian Gov and felt gov is much focus only on planning part instead of implementation (example: Clean Ganga doing only planning since last 9 months and don't implement any thing yet).

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Sanjeev Joshi 11 years 8 months ago

Secondly pl put rigrous Self Certification checks to the Ordnance supplies with penalty for failures, this will result in atleast the Armed forces being happy

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Sanjeev Joshi 11 years 8 months ago

Dear Mr PM, Further the Armed Forces are also crying that the due allocated assets & Ammunitions are also not made good forget over stocking. Wouldnt it be good that you release a notification that all these shortfalls should be made good in next 3-4 months? This will kick start the industry for sufficing the motorbikes, Gypsys the jeeps & trucks etc etc that will also create more jobs for auto industry & Ordnance Factories.

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Sanjeev Joshi 11 years 8 months ago

Dear Mr PM, While there is a general resentment that there has been no change on the ground after you having taken up the charge 9 months ago & its true with people getting impatient. there is a common grouse that there are lots of unfilled allocated vacancies in government offices. Wouldnt it be good initiative comming from the government with a statement that all these vacancies will be filled up in next 6 months & actually start with that process. It will help people getting motivated.

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niraj desai 11 years 8 months ago

Currently there are many entrepreneurs who export Indian handlooms which are in great demand in the European and the US market,but it is more brand is missing. Introducing a hallmark or mark of quality for this products and ensuring all this websites selling goods to overseas market promote this mark on the website will help create the brand.Also all eCommerce websites in India can be used to promote this brands.

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